The significance of analytics when marketing a soccer team on social media

Using analytics is a great way to understand the success of how a soccer team is marketed on social media. By using analytics, teams can understand who follows their posts regularly, decide when is the best time to post their promotions and look at the different number of communities they are reaching.

Many tools can measure the analytics of social media platforms. Most platforms have their own analytics tools. For example, Twitter allows its users to their account activity (tweet engagement, followers, impressions) while Facebook has analytics that displays page shares, views and reach. Other social media analytic tools such as Google Analytics, Hootsuite and Social Sprout, cater to a broad number of platforms which makes them particularly useful for sporting teams with many social media accounts.

Many successful professional soccer teams use social media analytics to get an understanding of how well they are marketing the club and what areas can be improved on. Bayern Munich, Real Madrid and Manchester United are just a few of the many world-class soccer teams that use analytics to improve and monitor their marketing performance on social media.

According to research, there are many ways to effectively monitor social media trends and consumer insights with the use of analytics. Tracking the active users, cohorts and demographics of your online audience is a great way to get a read on what types of people are engaging with your content and where you can look to expand. Another effective way to analyse how well a club is being marketed on social media is understanding where and how people find out about its content. This can be discovered using flow visualisation on Google Analytics or other social media statistic websites. Gaining an understanding of where an online audience is coming from can help a club gauge if it's advertising in a way that will attract a social media following.

Analytics can create successfully marketed teams and increase online engagement. If teams use these tools and monitor the correct trends, it will increase fan bases and keep present supporters engaged with its social media content.

Bayern Munich's social media analytics via Social Blade

#SoccerSocial #SocialMediaMarketing #Analytics